Transfer a Fan Ad Campaign for German Bundesliga



Check out the full press release here:

In this online film, 3 die-hard fans are surprised by a new kind of transfer window. A mercato where it’s not about buying players but about buying actual fans instead. In this ‘loyalty test’ two fake football agents offer these loyal fans a transfer from their team to a rival club.

Can money buy their loyalty? Would they betray their colors for a high price? Is €100K enough? €150K? €200K? Or even a car? Or are true fans simply not for sale?

The outcome of this rather unconventional experiment proves that football is more than just a sport, it’s a way of life.

Camisetas Inglaterra Un jugador muere por un golpe en un partido de fútbol. EFE. Javier Tebas acompaña la cena de Nochebuena de Cruz Blanca Huesca.